As a domain investor and developer one should know the importance of directing traffic to developed pages. If another web admin incorrectly back links to an invalid page your potential visitors will receive a 404 page. This 404 error page is bad news and will likely result in a higher bounce rate which is something you want to avoid. Your objective is to keep visitors on your site as long as possible in hopes that they’ll find your content useful, book mark your site, become repeat visitors and monetize at some point.
Large domain registrars make managing your 404 error pages really simple. One that comes to mind features a 404 error behavior tool in the hosting control center. You can create custom 404 pages by simply selecting your home page for all 404 error pages to redirect or type in the direct path of your choice.
If you’re hosting multiple domains on one deluxe or premium hosting plan like I am then it gets a little more complicated. Because you’re changing the settings on a non-primary domain you have to create a .htaccess file.
I hope you found this article useful! Just a reminder; Nima.co was not created to be monetized- This domain investing blog was created to help bridge the gap between professional domain investors and the small business owner. All of our content, domain tools and domain resources are here for everyone to utilize for free and you’re welcome to stay as long as you like.
“In the successful organization, no detail is too small to escape close attention.”-Lou Holtz
If you’re looking to get creative, here is a list of some awesome 404 pages that will get a chuckle out of an invalid link.