I like automated domain appraisals because it’s a quick way to cross check your intuition. Domain appraisal services that I use frequently are: appraise.epik.com & estibot.com. Estibot.com has really become the industry standard due to its history, decently accurate appraisals and full suite of domain tools. I tend to lean with appraise.epik.com because Epik takes websites into account during the appraisal process. Epik’s appraisal tool actually uses a score card to value the traffic from developed sites.
Remember that domain appraisals are one small step that should be considered in the valuation process. To think you can simply type your domain into a search box and within seconds receive an accurate appraisal is simply foolish. Elliot Silver, a professional domain investor and author of Elliotsblog.com mentioned a certain “gut feeling” that is missing from the automated process. A very true statement and I’d like to add how little domainers reference comps in the domain industry. In real estate your foundation for pricing is based off of relative comps. Shouldn’t the domain industry mirror that practice?
There are domain appraisal companies that offer manual human reviewed appraisals for a fee- My favorite domain appraisal site to use is DomainAppraisal.org. The DomainAppraisal.org team has been hands on in the domain industry for years and are topic experts when it comes to domain appraisals. Their background, fair pricing and money back guarantee really do it for me.
Automated domain appraisals can be a little sketchy at times, but over all I’ve found them to be a decent way to gauge the price of a domain quickly. A true domain appraisal takes time, research and know how. I use a safe system thats been tried and tested that I call: A.C.S.– Appraise, Comp, Search Volume. Simple and to the point.
“Evaluate what you want — because what gets measured, gets produced.” – James A. Belasco