About a year ago Google announced they finalized an update to their algorithm called Caffeine. I blogged about a recent Google Algorithm Change called “Panda” in April. Today they put out another announcement stating they have doubled the relevance of fresh unique content in the search results which supports both updates. This may or may not be breaking news to you depending on how hip you are to SEO, but I wanted to clarify what this update is and how it will impact your online business.
Google understands the significance of providing relevant and time sensitive content to end users. This new algorithm change is supporting activities, hot topics, sporting events, and other things that are time sensitive. For example if you just want to find the score to the Cowboys vs 49ers game you should be able to Google it and find the score with out digging through old content about previous rivalries. Another application would be trending discussions and news which makes sense.
If you own an online business that is hosting static content that isn’t time sensitive similar to cooking recipes then you shouldn’t have much to worry about. Based on the Official Google Blog this update only applies to time sensitive or regularly recurring events and it tweaked the freshness rates of different topics.
“Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”- Amit Singhal, Google Fellow
11/4/11 Update: SEOmoz confirms my thoughts on Nima.Co about Google’s Freshness update. Only targets 35% of queries. Not 35% of keywords. Wondering what the difference is? Check out the video!