The first part of this is a guest post by my good friend, Jean-Pierre Khoueiri. He runs a top tier SEO agency and is going to show us how to sell a domain name.
How to sell a domain name part #1:
Ok, so you have a domain name you want to sell someday or even today. You’ll get a lot more for it if it has some rankings already.
The key is to do this fast and cheap.
Get an inexpensive hosting account at your hosting provider of preference.
Forward your domains DNS nameservers to the hosting companies nameservers they provide.
Setup a page with no design elements or the bare minimum. Here is an example of barely any design: http://www.lexusmiami.com/
Get your domain name keywords in the title tag.
Get your domain name keywords in an H1 tag.
Get your domain name keywords at least twice in a sentence that reads well for humans preferably above the fold (top half of the website), if you’re still not sure what above the fold is, see the picture below.
Make sure you have a way for site visitors to contact you in case they want to buy it. Remember you are trying to sell a domain name.
Verify the email you setup or form you create works.
Now you’re all set. Just forget it until you start getting leads.
If you want to get more aggressive you could build links to the domain, but you should also add content in that case so you’re offering something of value. Adding valuable content also makes it easier to sell a domain name. Google doesn’t like when people build links to pages that have little value.
If you have any questions please submit them in the comments section below.
How to sell a domain name part #2:
Domain auctions are the most popular outlet to sell domain names. I advise clients it’s popular because it’s a reactive form of marketing. Simply place your domains for sale and hope for the best. Even though this is an easy way to sell a domain it’s not the most effective.
Think about it, majority of business owners don’t know to check the domain aftermarket, so you’re selling to another domain investor that is looking to make a profit. That eats into your profit margin and ultimately puts you in the domain wholesale business. To maximize your return on investment a domain investor ultimately needs to be in the retail business.
The most popular listing types are: 7 Day Auction, Buy Now, Offer/Counteroffer and Premium Listings. If the domain sale is over $500 it’s recommended to use Escrow.com to secure the transaction. Remember, safety first!
Use this list of popular domain auctions to sell your domain name. They are listed in no particular order:
- Go Daddy