Measure Every Metric
October 3, 2011 
2 Comments
The difference between success and failure can simply boil down to how much attention is dedicated to metrics. Reflecting on my Google analytics report I realize the significance between vanity metrics, real metrics and stuff I didn’t track at all.
Vanity metric is a stat that’s inflated, used to pump up your real numbers and basically serves to impress others or even worse to fool yourself.
A real metric is a stat that you can measure and learn from and hopefully duplicate with success.
Metrics that aren’t measured aren’t accounted for and therefore don’t benefit you in any way. The most whopping disaster of the three <— Don’t be this guy.
Attempting to lose weight is a simple example. I would measure my waist circumference, track calories, cardio in the gym, protein intake and keep tabs on weight loss or gain. Why would business be any different?
One of my favorite quotes by, Dr. Bob Parsons, is rule #9 on his 16 rules for success: “Measure everything of significance. I swear this is true. Anything that is measured and watched, improves.”
