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Overcoming Complacency


ComplacencyLiving your life to its full potential is something we all desire and deserve.  Maintaining sustainable high performance is the key to realizing your potential but it’s extremely arduous to master and at times feels like a roller coaster ride. When you start a new venture it’s normal to feel excited, passionate, and motivated but often times we lose our mojo before we give ourselves the chance to succeed.

Overcoming complacency boils down to two things:  Staying determined and ambitious. The second you lose either one it’s like throwing in the towel. I’ve written the top 5 things that have helped me overcome complacency. Please feel free to share your list in the comment section.


  • Take ownership- Own your situation and dominate it. You can do this by thinking of things that have helped you in the past and new creative ways to overcome your current obstacles. This also applies to taking ownership of your thoughts. Keep it positive and surround yourself with people that make you feel good about yourself.
  • Change your routine- If you’re in a vicious cycle of waking up, going to work and going to bed then it’s time to  switch it up! Wake up and hit the gym, go to church, go for a hike, go to happy hour with close friends that can relate and try to learn something new to stimulate your mind.
  • Don’t over commit- The exact definition of over committing is to commit more than is feasible, desirable, or necessary. Does any of that sound fun or exciting? Absolutely not, so don’t do it.  Stay focused and finish strong!
  • Take baby steps daily- Persepolis wasn’t built in a day and even God took 6 days to build the earth. If you want to accomplish your goals then you need to work at it daily. It’s not a entrepreneurial crash diet, it’s a lifestyle change. Work at bettering yourself daily even if it’s only in 20 minute increments.
  • Make time for R&R- I’m going out on a limb here, but if the all powerful, all knowing, King of Kings took the seventh day off …then I think you should too.  Don’t forget to schedule “me time”.  This is critical to prevent burn outs that can set you back for months at a time.


A close friend sent me a text tonight with a quote that inspired me to write this post, so I think it’s only right for me to share it: “The harder thing to do and the right thing to do are usually the same thing.” What can I say? I’m a sucker for inspirational quotes.

By Nima Jacob Nojoumi
By Nima Jacob Nojoumi
Die hard entrepreneur, startup adviser, world traveler, blogger, inbound marketing addict and evangelist of the American Dream. Helping people is my passion, business is my vehicle.
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Showing 11 comments

  • Marco Galaz

    Great Advice. This week has been difficult to say the least but having advice like this truly helps.

    • NJN

      @Marco- Thanks for the positive feedback

  • Adam

    I believe that with any new venture, new or old, one must find ways to keep motivated. There will always be peaks and valleys, for without the valleys there can be no peaks. At the end of the day a person has only themselves to look at in the mirror and ask “Did I do the best I could?” no matter what the outcome. Keep your eye on the prize, stay true to yourself, and don’t allow other people’s negativity get you down.

    I have often suffered from burnout and find that it’s ok to take a step back to regroup. Even boxers are allowed a minute in between rounds to recollect themselves and take a breath, for if they didn’t, they would quickly find themselves on the mat, without ever realizing their full potential to win the fight.

    • NJN

      @Adam- Thanks for sharing your insight on staying motivated and dealing with burn out. I experienced my most severe burn out in December of 2010 and a book called Sink Float or Swim really helped. If you get a chance it’s a great read.

  • Farima

    Wow, I needed this! Excellent advice, helpful tips and very motivating. Thanks!

  • Homa

    Thanks for the useful tips, great advice. Words to live by!

  • matt

    This is a great read. Its easy to see the walls built up infront of you, but what happens once u break through those same walls? Accomplishment, power, the mind set of changing the impossible.. Keep with it and BE the difference. Great post jacob!

    • NJN

      @Matt- thank you for the encouraging sentiment. You’re absolutely right, when you overcome obstacles such as being complacent you experience a sense of accomplishment that turns into positive momentum.

  • Dennis

    Great Piece Jacob I know how dificult it can be to get a message out and you did a great job

  • Reply

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    You actually know how to bring a problem to light and make it important.
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  • […] Internet marketing posts as well. Some of my favorite posts include: Google Algorithm Change, Overcoming Complacency, and Domain Appraisals. Domain names (especially developed ones that drive cash flow) are one of […]

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