Increase Visibility: The reason why a premium domain is highly sought after is due to the traffic it can generate. In short: Lead Generation. There are two forms of traffic that come from a premium domain: Direct navigation & search volume. An alarming percentage of Internet users still type in specific names directly in their browser completely bypassing search engines. Direct navigation has proven to convert the best. However, search volume commands much more traffic than direct navigation and the benefit is the SEO can be optimized. This in turn promotes business growth and allows you to reach a larger audience.
It’s an Investment: Domain names are virtual real estate and premium domains are similar to properties on Rodeo Drive or Fifth Avenue. Just like purchasing a fixer upper in a nice neighborhood you can score a premium domain and increase its equity via development and marketing. Traffic, conversions & revenue all increase a domains equity which in turn allows you to sell the domain for a nice profit or sell the domain along with your business for multiples of the revenue it produces. Unlike costly PPC campaigns that stop driving traffic when the campaign ends, premium domains that are developed and ranking in search engines continue to drive leads with out the exuberant cost of an ongoing marketing campaign. All in all a premium domain is an investment in your business and your marketing objectives-
“Domains have and will continue to go up in value faster than any other commodity known to mankind”-Rick Schwartz
Credibility: Premium Domains offer a sense of credibility to the business that owns it. End users who are searching for a product or service trust a specific term like Dictionary.com over webstersonlinefreedictionary.com- With a domain like Dictionary.com you’re the definitive resource online for that niche. Owning a premium domain also allows you to create email addresses specific to the domain instead of a generic email service like hotmail or yahoo. This promotes professionalism and unity in your online presence. ex. email@example.com vs firstname.lastname@example.org. All in all a premium domain should be a category killer. That means it’s the dominant search term in its vertical and is a generic term.
Brand Protection: If you own the rights to a specific term it is in your interest to acquire premium domains that revolve around your vertical to prevent competitors in your space. Descriptive domains are an advantage to any business and help drive hundreds of thousands of potential clients to your website. Acquire premium domains around your vertical before your competition! Utilize free keyword research tools to secure keyword specific domains in your niche.
It’s a known fact that owning a keyword specific domain can help a website rank faster in the search engines. Nothing beats it, I’ve tried and tested this method myself and it definitely saves time & money. In the domain industry it’s not about quantity, it’s truly about quality. Focus on 10-100 premium domains rather than a large portfolio of poor quality domains. In the end you’ll be happy you kept speculation to a minimum and invested only in premium domains.
” At the end of the day domains are only valuable when someone else wants it.”- Nima